New success story of one of my special database recent clients in the construction and renovation sector, where an SME increased its sales by 600% in 24 months with the definition and implementation of digital business strategies. SITUATION It treats of a company of the sector of the construction and special database reforms whose market is Spain. One of the main problems it had was the lack of qualified traffic to the web, and its conversion to customers, so it sought to draw up a digital business strategy focused on enhancing brand visibility to attract more customers at a lower special database cost.

The achievement of objectives was special database planned: Increase the traffic of visits to the web by more than 50%. Improve the conversion ratio of web visitors to Increase the conversion rate from lead to Create a global content strategy to support the achievement of Improve the reputation and special database social validation of the SOLUTION The first step was to analyze the digital situation of the company in each of the 10 factors of the 10 Business Factors method created by Juan Meridio , to have a fixed picture of the company's situation, and make a special database comparison with the main competitors to have a better defined context.

Next, work was done on defining the most interesting special database target audience to focus actions on, based on current customers and conversion data from the last 6 months, in order to work on digital marketing and sales actions from a micro marketing. With the public defined, the factors that had the special database most influence and were critical in achieving the objectives were prioritized, and a series of tests began to be deployed in parallel to detect the actions with the highest conversion, and all this with a strong alignment between the marketing special database and sales departments, working as almost a single entity.